Rossmann's own brand "prokudent" focuses on "dragon-strong" teeth cleaning for kids with the title hero from the book series that has sold millions of copies. 

The adventures of coconut and his friends, the dragon Oskar and the porcupine Matilda, are loved by children and parents alike. In the world of coconut and his friends, there is respectful interaction, no competitive thinking, no insults or injuries, there is always a happy ending, and above all: it's not boring. Since Rossmann is also convinced by these lovable characters, the following product range has been produced for its own brand "prokudent": two manual toothbrushes in a duo pack, a rechargeable toothbrush in a 2-stage system, replacement brush heads and a tooth gel. All products will be available in Rossmann stores from the end of January and will ensure a powerful cleaning. 
This makes brushing teeth really fun!