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The Glubschis
- Through the cooperation with the world-famous plush manufacturer NICI, the "Glubschis" are positioned as a high-quality brand
- Extremely high awareness in the focused target group with great likeability values for the brand
- In 2020, NICI delivered 1.6 million Glubschis to retailers (D and AT)
- Area-wide listing of "Glubschis" at over 3,300 POS
- 10 - 12 new collections are developed each year
- Content through own magazine
Target group
- Primary: 6-10 years, predominantly female
- Secondary: 11-15 years
© 2023 Carletto, licensed by NICI GmbH.
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