The Glubschis

  • Through the cooperation with the world-famous plush manufacturer NICI, the "Glubschis" are positioned as a high-quality brand
  • Extremely high awareness in the focused target group with great likeability values for the brand
  • In 2020, NICI delivered 1.6 million Glubschis to retailers (D and AT)
  • Area-wide listing of "Glubschis" at over 3,300 POS
  • 10 - 12 new collections are developed each year
  • Content through own magazine

Target group

  • Primary: 6-10 years, predominantly female
  • Secondary: 11-15 years


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