Case Study - The little dragon Coconut
Strong dental care
The stories about the exciting adventures that the little dragon coconut has with his friends are now true children’s book classics in Germany and inspire various license partners.
The Rossmann-owned brand "Prokudent", with the title hero from the book series that has sold millions of copies, focuses on “dragon-strong” teeth cleaning for kids.
The well-known brand that has been introduced has a positive effect on the “prokudent” products thanks to its high recognition value.
The dragon-strong product range:
Manual toothbrush in a duo pack, battery toothbrush in a 2-stage system, replacement brush heads and a tooth gel.
This makes brushing teeth really fun!