my first NICI
- "my first NICI" is the toddler and baby collection from NICI
- Almost 900 points of sale in the specialized toy/ baby/ toddler retail trade
- Successful export of the collection to foreign markets
- Regular new characters and product launches ensure innovation for the nationally and internationally established brand
Target group
- Core target group: Infants 0-3 years
License area and categories
- Worldwide
- All categories available (except plush)
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