Case Study – Glubschis

Glubschis – the popular plush figure with the big eyes

  • Positioning of the Glubschis brand as a licensed brand in cooperation with NICI
  • Strategic marketing roll-out in relation to the award of licensed products
  • Start with 1st generation products – Publishing

Allocation of the magazine license to Blue Ocean, thereby creating new content over and over again as part of a two-monthly magazine with a circulation of 60,000 copies per issue.

Weitere Publishing Partner: Edel mit Liederalben, Tretorri mit einem Kochbuch sowie Tonies

Since the start of marketing in 2020, various license partners have been acquired in the categories Publishing, Music, Audio, Promotion, Personal Care, Apparel & Accessories….