Glubschis – the popular plush figure with the big eyes
- Positioning of the Glubschis brand as a licensed brand in cooperation with NICI
- Strategic marketing roll-out in relation to the award of licensed products
- Start with 1st generation products – Publishing
Allocation of the magazine license to Blue Ocean, thereby creating new content over and over again as part of a two-monthly magazine with a circulation of 60,000 copies per issue.
Further publishing partners Panini with sticker album, coloring book and friend book as well as Edel with song albums.
Since the start of marketing in 2020, various license partners have been acquired in the categories Publishing, Music, Audio, Promotion, Personal Care, Apparel & Accessories….