FIA World Rally Championship
- A strong brand with over 40 years of history
- One of the biggest event spectator sports in the world: over 4.1 million spectators per year at the race tracks
- High TV and digital media presence (836 million TV viewers worldwide in 2019)
Target group
- 69% men, 31% women, 15-65 years (core target group between 18 and 34 years)
License area
- International
© FIA 2023. „WRC“ and the WRC logo are registered trademarks of the Fédération Internationale de l’Automobile and are used under license by WRC Promoter GmbH