FIA World Rally Championship

• A strong brand with over 40 years of history
• One of the biggest event spectator sports in the world: over 4.1 million spectators per year at the race tracks
• High TV and digital media presence (836 million TV viewers worldwide in 2019)

Target group  

• 69% men, 31% women, 15-65 years (core target group between 18 and 34 years)

License area

• International

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