FIA World Rally Championship

  • A strong brand with over 40 years of history
  • One of the biggest event spectator sports in the world: over 4.1 million spectators per year at the race tracks
  • High TV and digital media presence (836 million TV viewers worldwide in 2019)

Target group  

  • 69% men, 31% women, 15-65 years (core target group between 18 and 34 years)

License area

  • International


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