Case Studies – Licensing
BAILEYS® - The successful spirits brand becomes a food brand
Development of a license brand concept for the Baileys brand with the aim of transferring the brand to various food segments.
The popular plush figure with the big eyes
Positioning of the Glubschis brand as a licensed brand in cooperation with NICI
The little dragon Coconut
The little dragon coconut has written a success story not only with his books but also with a large number of licensed products.