- The HALO franchise is one of the world's biggest entertainment brands
- Over 65 million games are sold worldwide every year
- Halo 5 was the biggest Halo launch in history: $400 million in sales in the first week
- 50 license partners distribute over 500 articles every year
- Germany is number 2 in Europe in marketing of HALO
- Science fiction and gaming fans aged 16 and over
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