The Glubschis

• Through the cooperation with the world-famous plush manufacturer NICI, the "Glubschis" are positioned as a high-quality brand
• Extremely high awareness in the focused target group with great likeability values for the brand
• In 2020, NICI delivered 1.6 million Glubschis to retailers (D and AT)
• Area-wide listing of "Glubschis" at over 3,300 POS
• 10 - 12 new collections are developed each year
• Content through own magazine

Target group

• Primary: 6-10 years, predominantly female
• Secondary: 11-15 years

© 2023 Carletto, licensed by NICI GmbH.