Case Study – Porsche

Porsche – Driver’s Selection

Porsche merchandising offers Porsche drivers and fans high-quality products related to the Porsche brand. Inspired by the vehicle design of the 718 Cayman GT4 Clubsport, we developed an attractive collection that consisted of several parts.

From T-shirts for women and polo shirts for men to windbreakers and rucksacks, products were created in the typical, minimalist style of the Porsche Driver’s Selection.

For our customer Porsche, we provided a full service from textile design to product management to the selection of suitable producers and their monitoring.

Porsche 917 Salzburg Collection

The Porsche 917 was one of the most successful racing cars of the 1970s. With it, Porsche achieved overall victory in the Le Mans 24-hour race for the first time.

Inspired by this model, a special collection for men and kids was developed. The design takes up the color scheme of the Porsche 917 at the time in red and white. The range includes t-shirts and polo shirts for men as well as a separate kids line with t-shirts, polo shirts, hoodies and a baby set.

Design, product management and production were provided by our experienced design and product management team as part of our full service.