Case Study – baileys

BAILEYS® - The successful spirits brand becomes a food brand

Development of a license brand concept for the Baileys brand with the aim of transferring the brand to various food segments.

  • Acquisition of license partners who are able to implement this brand transfer in their products
  •  Development of a successful licensed range with a strong retail presence

The license portfolio of the Baileys brand includes the following ranges:

  • Pastry assortment
  • Ice cream assortment
  • Popcorn
  • Coffee assortment
  • Chilled snacks
  • Baking mixes
  • Assortment of chocolates and pralines