BAILEYS® - The successful spirits brand becomes a food brand

Development of a license brand concept for the Baileys brand with the aim of transferring the brand to various food segments.

• Acquisition of license partners who are able to implement this brand transfer in their products
•  Development of a successful licensed range with a strong retail presence

The license portfolio of the Baileys brand includes the following ranges:

• Pastry assortment
• Ice cream assortment
• Popcorn
• Coffee assortment
• Chilled snacks
• Desserts
• Pudding
• Baking mixes
• Back-Dekoration
• Assortment of chocolates and pralines