{"id":3663,"date":"2021-04-09T14:34:28","date_gmt":"2021-04-09T12:34:28","guid":{"rendered":"https:\/\/g-l-a-m.com\/?page_id=3663"},"modified":"2023-12-08T15:55:17","modified_gmt":"2023-12-08T14:55:17","slug":"case-studies-glubschis-2","status":"publish","type":"page","link":"https:\/\/g-l-a-m.com\/en\/case-studies-glubschis-2\/","title":{"rendered":"Case Studies &#8211; Glubschis"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|desktop&#8220; next_background_color=&#8220;#ffffff&#8220; admin_label=&#8220;Header&#8220; _builder_version=&#8220;4.9.0&#8243; background_color=&#8220;#F28F00&#8243; background_color_gradient_direction=&#8220;130deg&#8220; background_enable_image=&#8220;off&#8220; parallax=&#8220;on&#8220; custom_padding=&#8220;3vw||11vw||false|false&#8220; custom_padding_tablet=&#8220;100px||100px||true&#8220; custom_padding_phone=&#8220;||||true&#8220; bottom_divider_style=&#8220;wave2&#8243; bottom_divider_height=&#8220;250px&#8220; 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background_layout=&#8220;dark&#8220; module_alignment=&#8220;center&#8220; custom_margin=&#8220;||-1px|||&#8220; text_font_size_last_edited=&#8220;off|desktop&#8220; header_font_size_tablet=&#8220;40px&#8220; header_font_size_phone=&#8220;32px&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; header_3_font_size_tablet=&#8220;16px&#8220; header_3_font_size_phone=&#8220;14px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; header_3_letter_spacing_tablet=&#8220;5px&#8220; header_3_letter_spacing_phone=&#8220;&#8220; header_3_letter_spacing_last_edited=&#8220;on|tablet&#8220;]<\/p>\n<h3>Case Study &#8211; Glubschis<\/h3>\n<p>[\/et_pb_text][et_pb_image src=&#8220;https:\/\/g-l-a-m.com\/wp-content\/uploads\/Glubschis_Logo-e1617197919146.png&#8220; title_text=&#8220;Glubschis_Logo&#8220; align=&#8220;center&#8220; _builder_version=&#8220;4.9.0&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;off|desktop&#8220; admin_label=&#8220;About&#8220; _builder_version=&#8220;3.22&#8243; custom_padding=&#8220;0px|||||&#8220; custom_padding_tablet=&#8220;0px|||&#8220; custom_padding_phone=&#8220;0px|||&#8220; border_radii=&#8220;on|10px|10px|10px|10px&#8220; saved_tabs=&#8220;all&#8220;][et_pb_row _builder_version=&#8220;4.9.0&#8243; locked=&#8220;off&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.9.0&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;16px&#8220; text_line_height=&#8220;2em&#8220; ul_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;Roboto|700|||||||&#8220; header_2_font_size=&#8220;45px&#8220; header_2_line_height=&#8220;1.2em&#8220; header_3_font=&#8220;||||||||&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;800px&#8220; max_width_last_edited=&#8220;off|desktop&#8220; module_alignment=&#8220;center&#8220; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;|||&#8220; header_2_font_size_tablet=&#8220;35px&#8220; header_2_font_size_phone=&#8220;28px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220;]<\/p>\n<h2 style=\"text-align: left;\">Glubschis &#8211;\u00a0<span>the popular plush figure with the big eyes<\/span><\/h2>\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-size: 16px;\">Positioning of the Glubschis brand as a licensed brand in cooperation with NICI<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-size: 16px;\">Strategic marketing roll-out in relation to the award of licensed products<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-size: 16px;\">Start with 1st generation products \u2013 Publishing<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-size: 16px;\">Allocation of the magazine license to Blue Ocean, thereby creating new content over and over again as part of a two-monthly magazine with a circulation of 60,000 copies per issue.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 16px;\">Weitere Publishing Partner: Edel\u00a0<\/span><span style=\"font-size: 16px;\">mit Liederalben, Tretorri mit einem Kochbuch sowie Tonies<br \/><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 16px;\">Since the start of marketing in 2020, various license partners have been acquired\u00a0<\/span><span style=\"font-size: 16px;\">in the categories Publishing, Music, Audio, Promotion,\u00a0<\/span><span style=\"font-size: 16px;\">Personal Care, Apparel &amp; 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