{"id":2352,"date":"2021-02-25T10:54:46","date_gmt":"2021-02-25T09:54:46","guid":{"rendered":"https:\/\/g-l-a-m.com\/?page_id=2352"},"modified":"2021-05-12T13:45:08","modified_gmt":"2021-05-12T11:45:08","slug":"lizenzen-marketing","status":"publish","type":"page","link":"https:\/\/g-l-a-m.com\/de_de\/lizenzen-marketing\/","title":{"rendered":"Licensing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|desktop&#8220; next_background_color=&#8220;#F2F2FA&#8220; admin_label=&#8220;Header&#8220; _builder_version=&#8220;4.9.0&#8243; background_color=&#8220;#F28F00&#8243; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_start=&#8220;rgba(0,0,0,0)&#8220; background_color_gradient_end=&#8220;rgba(0,0,0,0)&#8220; background_color_gradient_direction=&#8220;130deg&#8220; background_enable_image=&#8220;off&#8220; parallax=&#8220;on&#8220; custom_padding=&#8220;3vw||11vw||false|false&#8220; custom_padding_tablet=&#8220;100px||100px||true&#8220; custom_padding_phone=&#8220;||||true&#8220; bottom_divider_style=&#8220;wave2&#8243; bottom_divider_height=&#8220;250px&#8220; bottom_divider_height_tablet=&#8220;150px&#8220; bottom_divider_height_phone=&#8220;110px&#8220; bottom_divider_height_last_edited=&#8220;on|phone&#8220; saved_tabs=&#8220;all&#8220;][et_pb_row _builder_version=&#8220;3.25&#8243;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.9.0&#8243; text_font=&#8220;Roboto||||||||&#8220; text_font_size=&#8220;16px&#8220; text_line_height=&#8220;1.8em&#8220; header_font=&#8220;Roboto|700|||||||&#8220; header_text_align=&#8220;center&#8220; header_font_size=&#8220;80px&#8220; header_line_height=&#8220;1.2em&#8220; header_3_font=&#8220;Roboto|700||on|||||&#8220; header_3_text_align=&#8220;center&#8220; header_3_text_color=&#8220;#ffffff&#8220; header_3_font_size=&#8220;24px&#8220; header_3_letter_spacing=&#8220;10px&#8220; header_3_line_height=&#8220;2em&#8220; text_orientation=&#8220;center&#8220; background_layout=&#8220;dark&#8220; module_alignment=&#8220;center&#8220; text_font_size_last_edited=&#8220;off|desktop&#8220; header_font_size_tablet=&#8220;40px&#8220; header_font_size_phone=&#8220;32px&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; header_3_font_size_tablet=&#8220;16px&#8220; header_3_font_size_phone=&#8220;14px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; header_3_letter_spacing_tablet=&#8220;5px&#8220; header_3_letter_spacing_phone=&#8220;&#8220; header_3_letter_spacing_last_edited=&#8220;on|tablet&#8220;]<\/p>\n<h3><span style=\"font-size: 80px;\">Licensing<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.9.0&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;2em&#8220; ul_font=&#8220;||||||||&#8220; header_font=&#8220;Roboto|700|||||||&#8220; header_text_align=&#8220;center&#8220; header_font_size=&#8220;80px&#8220; header_line_height=&#8220;1.2em&#8220; header_3_font=&#8220;Roboto|700||on|||||&#8220; header_3_text_align=&#8220;center&#8220; header_3_text_color=&#8220;#ffffff&#8220; header_3_font_size=&#8220;24px&#8220; header_3_letter_spacing=&#8220;10px&#8220; header_3_line_height=&#8220;2em&#8220; text_orientation=&#8220;center&#8220; background_layout=&#8220;dark&#8220; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220; text_font_size_last_edited=&#8220;off|desktop&#8220; header_font_size_tablet=&#8220;40px&#8220; header_font_size_phone=&#8220;32px&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; header_3_font_size_tablet=&#8220;16px&#8220; header_3_font_size_phone=&#8220;14px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; header_3_letter_spacing_tablet=&#8220;5px&#8220; header_3_letter_spacing_phone=&#8220;&#8220; header_3_letter_spacing_last_edited=&#8220;on|tablet&#8220;]<\/p>\n<p>Der Mittelpunkt unserer Aktivit\u00e4ten ist immer Ihre Marke.<br \/> Your brand is the hero!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; 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custom_padding_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220; Market Research&#8220; _builder_version=&#8220;4.9.0&#8243; background_color=&#8220;#F2F2FA&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;0px||0px||true|false&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;0px|||&#8220; saved_tabs=&#8220;all&#8220;][et_pb_row _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; locked=&#8220;off&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.9.0&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;16px&#8220; text_line_height=&#8220;2em&#8220; ul_font=&#8220;||||||||&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;Roboto|700|||||||&#8220; header_2_font_size=&#8220;45px&#8220; header_2_line_height=&#8220;1.2em&#8220; header_3_font=&#8220;||||||||&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;800px&#8220; max_width_last_edited=&#8220;off|desktop&#8220; module_alignment=&#8220;center&#8220; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;|||&#8220; header_2_font_size_tablet=&#8220;35px&#8220; header_2_font_size_phone=&#8220;28px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220;]<\/p>\n<h2>Wir k\u00fcmmern uns um Ihre Marke.<br \/> Ihr One-stop shop.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; _builder_version=&#8220;4.9.0&#8243;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.9.0&#8243; custom_padding=&#8220;||10px||false|false&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_blurb title=&#8220;Consulting&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;%%259%%&#8220; icon_color=&#8220;#f18e08&#8243; content_max_width=&#8220;1100px&#8220; use_icon_font_size=&#8220;on&#8220; icon_font_size=&#8220;64px&#8220; icon_font_size_tablet=&#8220;&#8220; icon_font_size_phone=&#8220;32px&#8220; icon_font_size_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.9.0&#8243; header_level=&#8220;h3&#8243; header_font=&#8220;Roboto|700|||||||&#8220; header_line_height=&#8220;1.7em&#8220; body_font=&#8220;||||||||&#8220; body_font_size=&#8220;16px&#8220; body_line_height=&#8220;2em&#8220; background_color=&#8220;#ffffff&#8220; text_orientation=&#8220;center&#8220; module_alignment=&#8220;left&#8220; custom_margin=&#8220;||0px|&#8220; custom_padding=&#8220;30px|20px|40px|20px|false|true&#8220; custom_padding_last_edited=&#8220;off|desktop&#8220; animation=&#8220;off&#8220; header_font_size_tablet=&#8220;&#8220; header_font_size_phone=&#8220;18px&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; body_font_size_tablet=&#8220;&#8220; body_font_size_phone=&#8220;14px&#8220; body_font_size_last_edited=&#8220;on|phone&#8220; border_radii=&#8220;on|10px|10px|10px|10px&#8220; border_width_all_image=&#8220;50px&#8220; box_shadow_style=&#8220;preset1&#8243; box_shadow_blur=&#8220;70px&#8220; box_shadow_color=&#8220;rgba(110,130,208,0.18)&#8220;]<\/p>\n<p>Lizenzmarkenentwicklung<br \/> Marktanalyse<br \/> Positionierung Ihrer Lizenzmarke<br \/> Definition einer Vermarktungsstrategie<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_blurb title=&#8220;Brand Management&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;%%254%%&#8220; icon_color=&#8220;#f18e08&#8243; content_max_width=&#8220;1100px&#8220; use_icon_font_size=&#8220;on&#8220; icon_font_size=&#8220;64px&#8220; icon_font_size_tablet=&#8220;&#8220; icon_font_size_phone=&#8220;32px&#8220; icon_font_size_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.9.0&#8243; header_level=&#8220;h3&#8243; header_font=&#8220;Roboto|700|||||||&#8220; header_line_height=&#8220;1.7em&#8220; body_font=&#8220;||||||||&#8220; body_font_size=&#8220;16px&#8220; body_line_height=&#8220;2em&#8220; background_color=&#8220;#ffffff&#8220; text_orientation=&#8220;center&#8220; module_alignment=&#8220;left&#8220; custom_margin=&#8220;||0px|&#8220; custom_padding=&#8220;30px|20px|40px|20px|false|true&#8220; animation=&#8220;off&#8220; body_font_size_tablet=&#8220;&#8220; body_font_size_phone=&#8220;14px&#8220; body_font_size_last_edited=&#8220;on|phone&#8220; border_radii=&#8220;on|10px|10px|10px|10px&#8220; border_width_all_image=&#8220;50px&#8220; box_shadow_style=&#8220;preset1&#8243; box_shadow_blur=&#8220;70px&#8220; box_shadow_color=&#8220;rgba(110,130,208,0.18)&#8220;]<\/p>\n<p>Markenpflege<br \/> Handling Rechtegeber\/Lizenznehmer<br \/> Artwork &amp; Quality Control<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_blurb title=&#8220;Licensing Sales&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;%%280%%&#8220; icon_color=&#8220;#f18e08&#8243; content_max_width=&#8220;1100px&#8220; use_icon_font_size=&#8220;on&#8220; icon_font_size=&#8220;64px&#8220; icon_font_size_tablet=&#8220;&#8220; icon_font_size_phone=&#8220;32px&#8220; icon_font_size_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.9.0&#8243; header_level=&#8220;h3&#8243; header_font=&#8220;Roboto|700|||||||&#8220; header_line_height=&#8220;1.7em&#8220; body_font=&#8220;||||||||&#8220; body_font_size=&#8220;16px&#8220; body_line_height=&#8220;2em&#8220; background_color=&#8220;#ffffff&#8220; text_orientation=&#8220;center&#8220; module_alignment=&#8220;left&#8220; custom_margin=&#8220;||0px|&#8220; custom_padding=&#8220;30px|20px|40px|20px|false|true&#8220; animation=&#8220;off&#8220; body_font_size_tablet=&#8220;&#8220; body_font_size_phone=&#8220;14px&#8220; body_font_size_last_edited=&#8220;on|phone&#8220; border_radii=&#8220;on|10px|10px|10px|10px&#8220; border_width_all_image=&#8220;50px&#8220; box_shadow_style=&#8220;preset1&#8243; box_shadow_blur=&#8220;70px&#8220; box_shadow_color=&#8220;rgba(110,130,208,0.18)&#8220;]Vermarktungsstrategien<br \/>\nVermarktung nach Kategorien<br \/>\nLizenzpartnerakquise[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; _builder_version=&#8220;4.9.0&#8243;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.9.0&#8243; _module_preset=&#8220;default&#8220;][et_pb_blurb title=&#8220;License Management&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;%%269%%&#8220; icon_color=&#8220;#f18e08&#8243; content_max_width=&#8220;1100px&#8220; use_icon_font_size=&#8220;on&#8220; icon_font_size=&#8220;64px&#8220; icon_font_size_tablet=&#8220;&#8220; icon_font_size_phone=&#8220;32px&#8220; icon_font_size_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.9.0&#8243; header_level=&#8220;h3&#8243; header_font=&#8220;Roboto|700|||||||&#8220; header_line_height=&#8220;1.7em&#8220; body_font=&#8220;||||||||&#8220; body_font_size=&#8220;16px&#8220; body_line_height=&#8220;2em&#8220; background_color=&#8220;#ffffff&#8220; text_orientation=&#8220;center&#8220; module_alignment=&#8220;left&#8220; custom_margin=&#8220;||0px|&#8220; custom_padding=&#8220;30px|20px|40px|20px|false|true&#8220; animation=&#8220;off&#8220; body_font_size_tablet=&#8220;&#8220; body_font_size_phone=&#8220;14px&#8220; body_font_size_last_edited=&#8220;on|phone&#8220; border_radii=&#8220;on|10px|10px|10px|10px&#8220; border_width_all_image=&#8220;50px&#8220; box_shadow_style=&#8220;preset1&#8243; box_shadow_blur=&#8220;70px&#8220; box_shadow_color=&#8220;rgba(110,130,208,0.18)&#8220;]<\/p>\n<p>Legal Support<br \/> Contract Management<br \/> Finance Management<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.9.0&#8243; custom_padding=&#8220;||10px||false|false&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_blurb title=&#8220;Marketing&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;%%234%%&#8220; icon_color=&#8220;#f18e08&#8243; content_max_width=&#8220;1100px&#8220; use_icon_font_size=&#8220;on&#8220; icon_font_size=&#8220;64px&#8220; icon_font_size_tablet=&#8220;&#8220; icon_font_size_phone=&#8220;32px&#8220; icon_font_size_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.9.0&#8243; header_level=&#8220;h3&#8243; header_font=&#8220;Roboto|700|||||||&#8220; header_line_height=&#8220;1.7em&#8220; body_font=&#8220;||||||||&#8220; body_font_size=&#8220;16px&#8220; body_line_height=&#8220;2em&#8220; background_color=&#8220;#ffffff&#8220; text_orientation=&#8220;center&#8220; module_alignment=&#8220;left&#8220; custom_margin=&#8220;||0px|&#8220; custom_padding=&#8220;30px|20px|40px|20px|false|true&#8220; animation=&#8220;off&#8220; body_font_size_tablet=&#8220;&#8220; body_font_size_phone=&#8220;14px&#8220; body_font_size_last_edited=&#8220;on|phone&#8220; border_radii=&#8220;on|10px|10px|10px|10px&#8220; border_width_all_image=&#8220;50px&#8220; box_shadow_style=&#8220;preset1&#8243; box_shadow_blur=&#8220;70px&#8220; box_shadow_color=&#8220;rgba(110,130,208,0.18)&#8220;]<\/p>\n<p>TV, Print, Online,\u00a0Social\u00a0Media<br \/> PR-Aktivit\u00e4ten<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.9.0&#8243; _module_preset=&#8220;default&#8220;][et_pb_blurb title=&#8220;Direct to Retail&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;%%242%%&#8220; icon_color=&#8220;#f18e08&#8243; content_max_width=&#8220;1100px&#8220; use_icon_font_size=&#8220;on&#8220; icon_font_size=&#8220;64px&#8220; icon_font_size_tablet=&#8220;&#8220; icon_font_size_phone=&#8220;32px&#8220; icon_font_size_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.9.0&#8243; header_level=&#8220;h3&#8243; header_font=&#8220;Roboto|700|||||||&#8220; header_line_height=&#8220;1.7em&#8220; body_font=&#8220;||||||||&#8220; body_font_size=&#8220;16px&#8220; body_line_height=&#8220;2em&#8220; background_color=&#8220;#ffffff&#8220; 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